NIVEA Marlies - 3D Character Design & Animation
“Marlies - dein Baby-Chatbot” is a messenger-based chatbot, which originated from the Beiersdorf house and was created in cooperation with the German midwifery association. Our job was to visually design and characterize Marlies - in order to create the basis for an emotionalization of an artificial intelligence.
In close collaboration with the customer, we developed the right look for Marlies. It was important to us that we developed above all a dowm-to-earth and authentic character. At the beginning we were therefore oriented towards real midwives, until finally, step by step, the present character came into being. We decided to give Marlies a 2D cartoon look, but to make her a 3D character. Compared to a pure 2D character, this gave us more freedom in the animation and the opportunity to move Marlies more realistically.
As part of this project, we have so far developed MArlies as the character himself, over 20 animated sequences, alogo and a performance video. In the future, we will continue to be involved in the further development and creation of new content by Marlies.
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