Acquisition, made simple

Why did you develop Agenturmatching?

There are two reasons: On the one hand, we have experienced for ourselves how exhausting new business acquisition in agencies can be and how high the pressure for each individual is if you don't want to ignore the essential, a good work for existing customers. On the other hand we did the math: Every year, agencies and clients invest more than 1 billion euros in finding and selecting the right partner. We say: this must be more efficient and more humane!

What kind of client does use Agenturmatching?

Entrepreneurs and employees who can decide by their own which agency they want to work with. These can be marketers of SMEs, press officers, but also employees of the communications department of international brands. Or start-up founders who have just completed a VC financing.

Are you independent?

Agenturmatching is 100% independent. We are not in the service of individual agency networks or corporations. We make our technology available to independent industry associations - and maintain our neutrality.

What's the point of my agency being on Agenturmatching?

Agenturmatching wants to take your new business in hand with you. After you have completed your profile with relevant information about your agency, we and potential new clients know what distinguishes your agency - and for what kind of projects you are relevant. For these projects you will be selected by our matching professionals in combination with an intelligent algorithm and provided with briefings - then you decide whether you want to throw your hat in the ring and in the best case win a new customer.

How much does a membership cost?

Registering your agency on Agenturmatching is free of charge. You can provide a variety of information about your agency and thus participate in matchings with new contacts - however, the number of participants is limited depending on the profile package booked. If, for example, you are in the free package, you are only qualified for a total of 3 matching participations. If you want to participate more often, you have the possibility to purchase an upgrade, which additionally reduces the commission due on successful placement. 

What's meant with "commission"?

The commission represents a percentage of the fee paid to your agency for a project. The commission depends on your chosen presence - the higher it is, the lower the commission will be. Once a quarter, we inquire with you which fee amount you have actually paid to the client, in order to finally charge you the correct commission fee for us.

How long after an intro can you upgrade to save commission?

The commission on a project will be calculated according to the profile booked by your agency at the time of participation in the briefing. Any upgrades made thereafter will only be taken into account for subsequent matchings.

How do I do the payment?

Billing is made for upgrading your presence for 12 months in advance. The commission is only due when your agency successfully receives an order from us.

According to which criteria is an agency selected for a shortlist?

The decisive points are relevance and motivation. Agencies that fit into a project due to their expertise, cases and profile are relevant for a match. One of our matching professionals selects the right agencies for the match and asks them to participate - the briefing was prepared in advance in consultation with the client. Selected agencies that are interested in a project and motivated throw their hats in the ring and receive an intro to the client. It is then up to the respective contact persons to make contact and get to know each other.

How much does an upgrade cost?

Our current prices can be found on the pricing page for agencies.