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For Agencies


We reinvent how agencies and clients come together.

Every year, the marketing and advertising industry incurs 1.1 billion euros in costs through the pure business relationship between clients and agencies. With fresh ideas and our own approaches, we go new ways with Agenturmatching to shorten time and effort and still bring the right partners together.

Our history (so far)

  • 01.03.2014: Start of the project, scientifically supported by communication scientist Prof. Dr. Ulrike Röttger and Prof. Dr. Gerd Mutz through current findings on the establishment of business relationships

  • 01.04.2014: Financed by three start-up scholarships from the Federal Ministry of Economics and Energy (eXist) until March 2015

  • 19.03.2015: Foundation in Munich

  • 20.03.2015: Launch

  • 20.08.2015: First seed investment of five private business angels in the lower six-digit range

  • 01.12.2015: Leaving the beta phase

  • 01.01.2016: Launch Agenturmatching blog

  • 04.07.2016: Launch of the white label matching solution for the German Association of Communications Agencies (GWA)

  • 06.03.2017: Launch of the matching solution on www.absatzwirtschaft.de - one of the most important media in the marketing industry

  • 14.11.2017: Launch of the matching solution on www.marconomy.de - the specialist medium for B2B marketing and communication

  • 29.11.2017: Launch of the information / knowledge platform PRIO - professional articles from agencies.

  • 11.05.2018: Extension of the platform search functions by the area "Works". Agenturmatching is searchable for reference projects since then.

  • 21.10.2019: Agenturmatching is translated into English and profiles can be maintained in German and English

  • 20.12.2019: Agenturmatching gets a modern, incremental redesign

  • 09.03.2020: Agenturmatching joins forces with the platform Sortlist from Belgium. Together we become the largest B2B matching provider in Europe.

Via Agenturmatching. Agenturmatching in the media:



We share our insights. Here is a selection of our technical articles:



Downloads and Link

Contact to the co-founder Axel Roitzsch



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