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Elektrobiker of Vienna produces electric bicycles in the premium market segment. We conceived the brand’s positioning, developed names, brand design and all communication tools.
The tourism board of the province of Lower Austria approached us to give their brand design a face lift, while the existing logo should be kept. The challenge was to create a brand architecture that made the integration of several regional sub-brands possible, allowing each of them to keep some individual freedom of look and feel.
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