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The market in view, the deal in mind. Marketing decision-makers today have to consider very different perspectives. Markets and target groups are changing faster and faster, time to act is getting shorter and shorter. At the same time, there are more and more channels and media used for communication and more and more possibilities to extract data from the dialogue between brand and customer. All this in the closest possible coordination with the sales structure: When is a lead "ripe" for handover to sales? What insights into the customer approach come from there? Do the campaigns ultimately pay off? How do you manage to lose as little information as possible at the interfaces? Listed aspects have an influence on the cooperation with agencies. The much-cited "colourful pictures" are no longer sufficient to define marketing activities.

The Messe Frankfort is the world's largest organizer of fairs, congresses and events with an own area and about 2,400 employees on 30 locations. The Techtextil and Texprocess are the world's leading fairs for technical textiles and non-woven materials as well as for the fashion- and garment industry.

Netvico sets standards regarding Digital Signage, Omnichannel-Marketing and Digital Visual Merchandising. With its individual solutions the Stuttgart based company creates brand experiences for customers focusing on its goal to support retailers on their way to digital innovation. Therefore the company offers long-term solutions on all digital levels.