Agentur-Projekte im Bereich Innovation

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“Marlies - dein Baby-Chatbot” is a messenger-based chatbot, which originated from the Beiersdorf house and was created in cooperation with the German midwifery association. Our job was to visually design and characterize Marlies - in order to create the basis for an emotionalization of an artificial intelligence.

For the establishment of a smart parking technology on the visitor parking lot of the Vodafone Campus in Düsseldorf, we were supervised with the order to develop the visual appearance of the technology. This included not only the design itself but also a certain part of programming, as the animations were triggered by sensors and the assignment of the parking lots should be displayed.

Syndicate Design accompanies the Management Buy-Out (MBO) of Managing Director Marc Johannsen, who takes over the German branch of Avado Learning Ltd. and goes his own ways in Germany, Austria and Switzerland with the new brand Headstart Studios. The focus of the business activities is the development of digital training programs for companies. In April 2020, the company will be launched with the brand developed by us. With the takeover of all products and business activities in Germany, Austria and Switzerland from the English parent company Avado Learning Ltd., it became necessary for the new owner to develop a new brand. During a transition phase of up to one year, business in Germany was initially continued under the old name. Since April 2020, the change of name has been effective, and the company now operates under the new name Headstart Studios. The company headquarters remain in Hamburg. Headstart Studios, the new brand for digital training programs After a critical review of the newly developed vision, mission and purpose, we worked out the brand strategy and positioning for the company with the management. The target group are companies that would like to empower their employees with innovative tools, company-specific content and a unique mix of didactic methods to live their potential in the digital age and successfully shape the digital change.