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head&shoulders is a premium brand of Procter & Gamble and the anti-dandruff shampoo No. 1 in the DACH market. dietz.digital came up with something very special for this 360° campaign. In the first step, a map of Germany, Austria and Switzerland was implemented on the brand website and tagged with the hashtag #schuppenfrei. This map was snow-covered, so it was completely white.
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