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THE PROJECT: It is about Waldorfshop's redesign, mainly in a strategic way. Which structures make sense? How can the available articles be found best? What are the target audiences? Waldorfshop is based on the original idea to contribute to the healthy development of babies, children and young people by offering environmentally friendly and pedagogically meaningful products in the sense of Waldorf education. CHALLENGE: The products should be visible to potential buyers. It required a lot of research work, especially to find out how the items can best be found - and by which target group. The shop's menu was adapted accordingly.
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