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FEIG ELECTRONIC – HIGHTECH FOR HIGHEST EFFICIENCY For more than 50 years, FEIG ELECTRONIC has been a development partner and specialist in contactless Identification (RFID), electronic control systems, traffic sensor systems and payment terminals. Based in Weilburg, Germany, and with a workforce of around 400, the company contributes to advances in technology with innovative solutions for a wide range of applications and industries FEIG ELECTRONIC develops solutions for contactless identification, control electronics, traffic sensors and payment terminals. But how do you authentically present a company and its promise of quality in a highly competitive industry?

The high quality standards of the restaurant were unfortunately not reflected in the design of the menus and website. In addition, a booking system for the guests was missing, in which the reservations are processed fully automatically.

The market in view, the deal in mind. Marketing decision-makers today have to consider very different perspectives. Markets and target groups are changing faster and faster, time to act is getting shorter and shorter. At the same time, there are more and more channels and media used for communication and more and more possibilities to extract data from the dialogue between brand and customer. All this in the closest possible coordination with the sales structure: When is a lead "ripe" for handover to sales? What insights into the customer approach come from there? Do the campaigns ultimately pay off? How do you manage to lose as little information as possible at the interfaces? Listed aspects have an influence on the cooperation with agencies. The much-cited "colourful pictures" are no longer sufficient to define marketing activities.