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The start-up company SYNVINA began with the mission to change the nature of plastics by using a 100% bio-based polymer, thus opening up a completely new segment. SYNVINA represents the commercial distribution of organic plastics based on fructose. The fields of application are many and varied, from food films to plastic bottles and textile fibers. For the ambitious goal of this start-up, founded by Avantium and BASF, a corporate branding concept needed to be developed that would carry Synvina's DNA to the outside world.
The Inhouse Consulting Network represents the association of the in-house consulting units of more than 30 top companies in Germany – from Deutsche Bahn and Deutsche Bank to Siemens, Volkswagen, EON, and many other major players in the German industry and services. The network’s main objective is to represent the interests of in-house consulting and to offer a strong mandate in the digital world compared to the external consulting companies.
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