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Good strategic marketing is a prerequisite for good business success! Do you have a vision for your company and a clearly formulated business goal? Are you well prepared for the fight for strategic competitive advantages? Do you have a vision of where your company should develop in order to remain successful? The strategic orientation of a company plays a key role when it comes to securing the success of the company. But what does the reality look like? Do you take the necessary time or does strategic planning fall by the wayside because of all the work? Do you sink into operative work and can no longer see the wood for the trees? Many companies believe that strategic marketing is only something for large corporations, or simply do not know how to approach a meaningful strategic planning.
You probably know the situation: As a marketing manager, time is constantly burning under your fingernails, you rush from meeting to meeting and in between you have to take a look at all the current projects and nod off... What is the result? You can no longer pay sufficient attention to all projects in operative marketing. Mistakes happen, or actions are only half-heartedly realized and do not bring the planned result. The corporate goal can no longer be consistently pursued because other sites are constantly opening up that also require attention. What is the solution? Book us as your external marketing department. We, the AKI-TEAM, take care of marketing, market research, advertising, PR, trade fairs etc. In accordance with the company's objectives, we work professionally, intensively and transparently for you and always keep an overview of the tasks, requirements and the available budget.
The market in view, the deal in mind. Marketing decision-makers today have to consider very different perspectives. Markets and target groups are changing faster and faster, time to act is getting shorter and shorter. At the same time, there are more and more channels and media used for communication and more and more possibilities to extract data from the dialogue between brand and customer. All this in the closest possible coordination with the sales structure: When is a lead "ripe" for handover to sales? What insights into the customer approach come from there? Do the campaigns ultimately pay off? How do you manage to lose as little information as possible at the interfaces? Listed aspects have an influence on the cooperation with agencies. The much-cited "colourful pictures" are no longer sufficient to define marketing activities.
Our customer Gropper is producing dairy products, juices and smoothies for retailers all over Europe. Founded as a regional dairy farm in 1929, Gropper today is known for its quality and innovation.
The Messe Frankfort is the world's largest organizer of fairs, congresses and events with an own area and about 2,400 employees on 30 locations. The Techtextil and Texprocess are the world's leading fairs for technical textiles and non-woven materials as well as for the fashion- and garment industry.
Netvico sets standards regarding Digital Signage, Omnichannel-Marketing and Digital Visual Merchandising. With its individual solutions the Stuttgart based company creates brand experiences for customers focusing on its goal to support retailers on their way to digital innovation. Therefore the company offers long-term solutions on all digital levels.
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