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THE PROJECT: Support for the placement of political advertisements by Fairtrade Germany in social media. This support refers to the strategic and content-related planning of the ads as well as to the consulting for the implementation of a landingpage. Furthermore, this concerns monitoring and preparation of daily reports. The company ensures through a certification system that positive and sustainable changes take place on a social, ecological and economic level. CHALLENGE: Before political advertising can be placed, certain formalities must be addressed. The number of impressions depends strongly on Facebook's algorithms as well as certain strategic factors.

Synertrade is a leading global provider of cloud-based solutions for the digitalization of procurement processes in companies. By providing the Synertrade Suite, a modular platform that covers the entire procurement process with more than 30 modules, purchasing processes are accelerated and simplified. The brand and all products and services are to be better marketed in the DACH region , visibility on the web improved, new customers addressed in B2B social media.