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Development and redesign of target-strategic and operative marketing concepts of several well-known chemical companies in the B2B sector. Continuous support of the business units and coordinated communication concepts for the respective business areas. Analysis, planning, implementation and control of marketing goals and activities.
We create an advertising strategy for your products, a deliberately chosen mix of methods and instruments for market communication. We create your communication policy for you. Various communication instruments combined in "best practice" for your products and services. Classical advertising Public relations Sales promotion Direct marketing Fairs & Congresses Sponsorship Event marketing Online marketing
We start with you from the beginning! Inspect the market, the existing offer, the competition and the potential for your company, your ideas. We provide valuable "insights" for effective decision making. Market research is a "people business". We have a multidisciplinary and multilingual market research team that explores the subtleties of different social and cultural characteristics of human behaviour with a high degree of empathy and sensitivity. Our ability to gain meaningful insights earns us the trust of clients and partners worldwide and will maintain our competitive edge. For us, market research is not the goal, but the beginning of something big. Market insight is critical to making confident decisions in business development, marketing and sales. AKI Kommunikation listens to you! And together with you, we will define a clear market research goal and the research methods required to achieve it.
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