BETTY + BETTY

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STELLA ACHENBACH is an independent designer with many years of experience in the fashion industry. Her designs are characterised by combinations of various influences of different styles and the use of technically experimental production methods.

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As a management and technology consultancy, CASSINI develops strategies for digital change and leads its clients into the future. The consultants help corporations, medium-sized companies and the public sector to identify and implement relevant opportunities in a constantly changing environment. BETTY + BETTY analysed Cassini Consulting's employer profile in the public sector and, based on the central results, designed a comprehensive recruiting approach. With an integrated communication concept and a clear brand story, we support employer branding along the candidate journey.

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BST ARCHITECTS create spaces in the fields of industry, commerce, education, culture and leisure. Above all, they use the diversity of DIFFERENT perspectives to harmonize the needs of the client, the wishes of the users and their own architectural standards. BETTY + BETTY has clearly defined the identity that has grown over the years and VISUALIZED it with the help of a tangible brand story in a new design concept.

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Within a larger process, ALLBAU AG, as the municipal housing company of the city of Essen, compared itself with other companies in the housing industry throughout Germany in the area of employer offers and services. BETTY + BETTY accompanied the benchmarking process as a partner within an interdisciplinary working group consisting of real estate experts and work psychologists and subsequently presented the results of the scientific study in a report.

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BAILAS CONTEMPORARY COIFFURE was founded by the Düsseldorf hairdresser Apostolos Bailas and stands for exclusive hairdressing art. The core of the brand concept is the close connection between the master hairdresser and his guest as well as a HIGHLY INDIVIDUALISED service - with exactly one styling chair. From the welcome to the farewell, Apostolos Bailas is the only contact for its guests. BETTY + BETTY has accompanied Apostolos Bailas since his idea, has strategically advised him on business modeling and is responsible for all COMMUNICATIONS and design.

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In 2016, the Gelsenkirchener Gemeinnützige Wohnungsbaugesellschaft-GGW reacts above all to current political developments. In addition to its core business of housing management and the construction of new housing, it supports the city as a municipal housing company in many challenging issues such as housing for refugees or the creation of kindergarten facilities. BETTY + BETTY has conceived, designed and edited the company report.

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FORTUNA DÜSSELDORF and its marketing partner INFRONT SPORTS & MEDIA AG revise their sponsoring concept. In addition to a stronger integration of the brand and the core values of Fortuna DNA, the sponsoring documents are also to be updated on the basis of the new corporate design. BETTY + BETTY has redesigned the sponsorship documents in terms of content, concept and design in order to make selected Fortuna DNA values more visible to existing and potential sponsors.

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With SCALE, EnBW is carrying out a digital transformation process. SCALE is a scalable, unified processing platform for all non-commodity products. Based on a modern IT architecture, it gradually integrates all previous isolated solutions from initial contact to billing into a continuous process. BETTY + BETTY gives this digital process a face. With the help of a clear identity and an overarching story, the transformation process is supported and facilitates the necessary adaptation process for employees.

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BRIDGING IT is active in the field of IT consulting. With a total of seven locations in Germany and almost 600 employees, they work mainly for large corporations and accompany them on the path of DIGITAL transformation. BETTY + BETTY supports BRIDGING IT in the area of employer branding in an agile process. Ever if required, we support various internal processes or take over entire topics on a project basis. So far, the employer profile has been analyzed on several levels and the communication with existing and potential employees has been revised on the basis of the defined IDENTITY or enriched with new measures.

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BAILAS CONTEMPORARY COIFFURE stands for contemporary hairdressing art and finds an exclusive home on Achenbachstraße in Düsseldorf's zoo district. The studio on the ground floor of an old building that was lavishly restored in 2012 is, in addition to the inspiring influences from the surroundings, also a place for relaxation and the necessary distance from everyday life. BETTY + BETTY transports the BAILAS brand into the room and is responsible for the complete interior design, from concept to implementation and the planning and design of individual furnishing elements.

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CRAFTING IT is a subsidiary of IT-Consultancy BRIDGING IT and is responsible for service, support and further development of IT systems. With a clear employer communication, the attractiveness of Magdeburg as a location should be credibly communicated and the profile towards the surrounding competition should be increased. BETTY + BETTY has analysed the status quo and, on the basis of a comprehensive STORY, is focusing on the individual advantages of work organisation at CRAFTING IT over existing and new employees.

CSB-SYSTEM AG has been awarding the Hochschulpreis David-Kopf since 2006 and honors young graduates with 10.000 euros who best combine research and business practice. BETTY + BETTY was commissioned as part of the fundraising strategy to develop a high—quality mailing concept to win additional partners for the sponsorship of the university prize.

The FUCHSJAGD brewery combines in its two pubs in the Düsseldorf districts of Eller and Gerresheim classic brewhouse atmosphere and modern gastronomic experience - with traditional home cooking, open kitchen and a contemporary, modern architectural concept. BETTY + BETTY, together with the family-run business, is developing a clear identity that is reflected in both the interior and the design, and whose story is told through all communication tools.

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PRODENTAL is one of the leading manufacturers of foreign dental prostheses. Together with the production site in Izmir, Turkey, around 300 employees in the family-run company work daily on the clearly formulated company mission: A smile doesn’t have to be expensive. BETTY + BETTY has developed a company brochure especially for dentists. After the successful initial contact, the practice team receives all important information about the company and essential background information to inform patients specifically about PRODENTAL dental prostheses.