CRU Brand Consultancy

Details under:g2k.ai/de/
For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.

Details under:monsoon.agency/
Performance marketing is a numbers’ game. But Monsoon Agency is putting their clients front and centre. We assisted them: by creating their name and a brand story that goes far beyond marketing data. And by delivering a corporate identity that is both strong and humane, including custom lettering and a delightful website.

Details under:atento.me/
Can you give something as dull as vouchers an awesome look and feel? That’s what #techstartup Atento asked us. Here is our answer. We developed a branding, corporate identity, landingpages & presentation for our friends from Atento.

Details under:www.subtropen.com/project...
How can you get new employees in the high competitive IT- market and get them interested in your business instead of Google or Apple? Our partner agency TROPEN answered on this one with the big campaign #TakeTheExit. We developed the new brand, corporate identity & company website for the IT daughter of METRO AG. The results were great.

Details under:www.subtropen.com/project...
From zero to a hundred — this is how KM Croatia started up near Zagreb in 2013. Today they are Croatia's biggest metal processing factory with over 300 employees. We helped develop a unique corporate design for online and offline media.

Details under:traderepublic.com
Trade Republic — Deutschlands erster provisionsfreier Broker — stand vor dem Markteintritt in Deutschland und hat für die Markteinführung zuverlässige Partner für Brand & Strategie gesucht.

Details under:heimathafen-neukoelln.de/
For the theatre Heimathafen we planned, designed and developed a new landingpage and a new website. All inhouse. In record time.

Details under:wissen-verdoppeln.hiv
Das Kampagnenbüro IWWIT (»Ich Weiß Was Ich Tu«) der Deutschen Aidshilfe informiert darüber, dass HIV unter Therapie nicht mehr übertragbar ist und benötigt dafür eine Kampagnenseite. Unter dem Hashtag #wissenverdoppeln soll eine Kampagnenseite konzipiert, gestaltet und entwickelt werden — und das in Rekordzeit. Ziel war es größtmögliche Aufmerksamkeit zu generieren.

Details under:grossmann-koehn.immo/
Großmann&Köhn Immobilien is a newly founded real estate development company from northern Germany. We developed a distinct minimalistic and scandinavian-like identity with clear typography and a calming colour palette. The identity itself should be a discreet frame for showing the company’s projects.