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TRUFFLE BAY Brand Strategy & Design

Multiple Services
B2B & B2C specialist
11-20 Employees
founded at 2009
Owner-managed
Branding / Brand
Design
PR / Communications
Web / Internet
Mobile / Apps

Our Philosophy

Clarity and Creativity for Brands in Transformation

About us

Truffle Bay is an owner-managed, integrated strategic brand consulting and design agency based in Munich. With clarity and creativity we help ambitious companies and entrepreneurs to discover, define, design and bring to life their unique identity – to create strong brands as the compass and catalyst of entrepreneurial change processes as well as attractive and differentiating brand experiences to win and retain customers and employees.

Works

Vonovia – time to rethink housing

Details under:www.trufflebay.de/project...
At the end of 2014, Deutsche Annington and GAGFAH merge to form the second largest residential real estate company in Europe. Characterized by a private equity past, both companies have serious reputation problems. Previously, the exit of the private equity owners had already cleared the way for an initial public offering and the realignment of the business model. The newly formed company sees itself as a customer-oriented provider of needs-based housing and housing-related services. Truffle Bay was commissioned to develop a new corporate brand with a new name, brand strategy and positioning and visual brand identity.

Jelbi – the new mobility brand for Berlin

Details under:www.trufflebay.de/project...
Our cities are growing bigger and bigger. Work and leisure merge. We are constantly on the move and always mobile. But yesterday's mobility cannot be the mobility of tomorrow – this applies especially to our big cities. With Jelbi (from the Berlin slang »Jelb« for the color yellow), Berlin's public transport operator Berliner Verkehrsbetriebe (BVG) has therefore developed a new intermodal mobility concept, which in the future will connect so-called »mobility hubs« at important junctions with Berlin's subway, S-Bahn, tram and bus, as well as ferries, with sharing and service offerings from private providers such as car sharing and taxis, bike and scooter sharing, e-charging stations, and potentially even shops and package stations. These offers can be used via a dedicated app, with which Jelbi is to become the digital mobility guide in the German capital, aiming to enthuse Berliners and visitors to the metropolis for the new, intelligently networked and sustainable mobility offer. To make this offer known to a broad public, Truffle Bay developed the brand strategy and positioning as well as the flexible brand design for the new brand.

Aqseptence Group – rebranding

Details under:www.trufflebay.de/project...
In spring 2016, the Bilfinger Group sells its Water Technologies division to the Chinese environmental technology company Chengdu Techcent Environment. In the course of this transaction, Truffle Bay develops a new brand positioning and a new name for the division and designs the new brand appearance.

Bilfinger – rebranding

Details under:www.trufflebay.de/project...
»We're not a construction company anymore.« – Roland Koch, from 2011 to 2014 CEO of Bilfinger, put it in a nutshell. Bilfinger Berger has undergone a fundamental transformation process: Over the years, the company has transformed itself from a construction group into an internationally active engineering and services company. In 2011, Bilfinger Berger generates about 80 percent of its total output volume in the services business. In the public perception, however, the company, which comprises some 300 individual brands, continues to be perceived as a construction group. In order to express this change and the strategic realignment, to strengthen the brand's presence, and to communicate the Group's service range and structure as an engineering and services group, Truffle Bay was mandated to revise the brand strategy and create a new corporate design.

LEDVANCE – brand development

Details under:www.trufflebay.de/project...
In the course of a strategic realignment, Osram spins off its traditional lamps business in 2015. Truffle Bay develops a new brand positioning for the legally independent company, the corresponding employer brand and the accompanying communication strategy.

Körber Digital – brand development

Details under:www.trufflebay.de/project...
Internationally, Körber stands for outstanding performance in the technology sector. In order to optimally align the Group for the digital change, the new Körber Digital division was founded in 2017. Based in the start-up hotspot of Berlin, Körber Digital acts as a Group-wide catalyst for all issues related to digitization. As a strategic brand consultancy, Truffle Bay has supported the Körber Group in developing the brand strategy for Körber Digital from the very beginning. At the same time, the corresponding, progressive brand identity was created in the form of a multifunctional, fluid design system that underscores the radically revolutionary character of the brand.

Loo&Me – the public toilet with entertainment factor

Details under:www.trufflebay.de/project...
On average, we spend 230 days of our lives sitting on the toilet. The demand for comfortable and modern toilets in urban environments is constantly increasing. But public toilets are still far too often places that you just want to leave quickly: clinical, cold, boring – at best. Against this background, the Tank & Rast Group, Germany's leading supplier of gastronomy, retail, hotels and fuel on the motorways, is introducing a new toilet concept especially for urban, design-conscious target groups. Truffle Bay was commissioned to develop the name, brand strategy and positioning, as well as to create a unique design for the brand.

Competences

Branding / Brand
Brand Architecture
Brand Audits
Brand Claim
Brand Cooperation
Brand Implementation / Brand Implementation
Brand Management
Brand Management
Brand Positioning
Brand System
Brandbook
Branding Strategy
Corporate Culture
Corporate Identity
Corporate Language
Corporate Purpose
Corporate Values
Digital Asset Management
Employer Branding
Naming
Product Branding
Re-Branding
Design
Brand Guidelines
Brand Portal
Corporate Architecture
Corporate Design
Corporate Forms
Editorial Design
Guidance System
Illustrations
Imagery
Infographics
Interface Design
Interior Design
Key Visual
Logos
Messedesign
Office Equipment
Packaging
Packaging Design
Pictogram System
Retail Design
Showroom Design
Signage
Style Guides
Typography
UX / UI Design
PR / Communications
Agenda Setting
Annual Report
CSR
Change Communication
Communication Concepts
Corporate Communications
Corporate Publishing
Employers Communication
Internal Communication
Reputation Management
Storytelling
Web / Internet
Landing Pages
Microsites
Relaunch (Website)
Responsive Design
Web Design
Mobile / Apps
App Design
Conception (Mobile UI / UX)
Mobile App Development

Industry Experience

Automobile
Automotive
Banks
Chemistry
Construction Industry
Consulting
Consumer Goods / Fmcg
Culinary
E-Mobility
Economy
Electronics
Energy
Fashion
Fashion
Finance
Financial Services
Food
Health
High-Tech
Hotel / Catering
IT
Industry
Infrastructure
Insurance
Lifestyle
Logistics
M & A
Machinery / Plant
Media
Medical
Metal Industry
Nutrition
Pharma
Real Estate
Renewable Energy
Retail / Retail
Sanitary
Service
Sharing Economy
Software
Startups
Supplier
Systemgastronomie
Technology
Telecommunications
Tobacco
Tourism
Traffic
Transport

Customers

Apleona



Aqseptence Group



Autobahn Tank & Rast



Berliner Verkehrsbetriebe



Bilfinger



BMW Group



Corestate Capital



EnBW



G+E GETEC Holding



Hoffmann Group



Körber Group



LEDVANCE



Kaiser's Tengelmann



Melitta Unternehmensgruppe



Messe München



MINI



OSRAM



Porsche



Q_PERIOR



Stadtwerke München



straight solutions



thaltegos



Vonovia



Awards

German Brand Award

2017, 2018
1x Winner | 2x Special Mention

German Design Award

2015, 2019, 2020
1x Gold | 1x Winner | 3x Special Mention

iF Design Award

2014, 2016, 2018
3x Corporate Design | 1x Brand Relaunch | 1x Packaging | 1x Editorial

DDC / Gute Gestaltung

2016, 2019
2x Award

Red Dot Award

2014, 2015
2x Communication Design

PR Report Award

2014
Kategorie "Wandel"

Further Awards

Top Consultant 2018

brand eins – Beste Berater 2015

Marken Award 2014

brand eins – Beste Berater 2014

Agency status

 
Validated

Additional features

 
Insurance coverage
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Your Contact Persons

Christopher Wünsche

Geschäftsführender Gesellschafter

Christopher Wünsche

Sebastian May

Managing Partner

Sebastian May

Sebastian Becker

Creative Director

Sebastian Becker

location

Partner or subsidiary companies

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