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The start-up company SYNVINA began with the mission to change the nature of plastics by using a 100% bio-based polymer, thus opening up a completely new segment. SYNVINA represents the commercial distribution of organic plastics based on fructose. The fields of application are many and varied, from food films to plastic bottles and textile fibers. For the ambitious goal of this start-up, founded by Avantium and BASF, a corporate branding concept needed to be developed that would carry Synvina's DNA to the outside world.

From factory automation to logistics and process automation, SICK’s sensor solutions keep industry moving. As a technology and market leader, SICK provides sensor intelligence and application solutions that create the perfect basis for securely and efficiently controlling processes, protecting individuals from accidents, and preventing damage to the environment. Industry 4.0 plays a central role in the communications of SICK AG, a manufacturer of intelligent sensors and sensor solutions for factory, logistics and process automation. The brief was to give the topic greater prominence with the start of the Hannover Messe in 2017.

Freudenberg Filtration Technologies provides a wide range of air, gas and liquid solutions. The Filtration division of the Freudenberg Group can look back on 60 successful years. Alongside continuous internationalization, the company has steadily increased its innovative strength in particular. Our task: consistent orientation to the needs of the company’s target groups.

As a leading purchasing service provider on the German hospital market, Prospitalia provides its customers and partners with long-term competitive advantages and security in a constantly changing and complex market. As a result of several acquisitions and the continuous growth of Prospitalia, it became apparent that there was also a need for action in brand communication. In doing so, both the market positioning should be revised, and a contemporary corporate image should be developed to differentiate itself from competitors and to underline the long-term corporate strategy.