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On average, we spend 230 days of our lives sitting on the toilet. The demand for comfortable and modern toilets in urban environments is constantly increasing. But public toilets are still far too often places that you just want to leave quickly: clinical, cold, boring – at best. Against this background, the Tank & Rast Group, Germany's leading supplier of gastronomy, retail, hotels and fuel on the motorways, is introducing a new toilet concept especially for urban, design-conscious target groups. Truffle Bay was commissioned to develop the name, brand strategy and positioning, as well as to create a unique design for the brand.
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