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With a new strategy and a new corporate design into the future For one of the world’s leading specialists in pharmaceutical packaging, we developed a new brand strategy and reworked the company’s name and corporate design. August Faller becomes Faller Packaging. Faller Packaging Logo Moving healthcare. Moving you. With this claim we have positioned Faller Packaging as a competent partner for digital supply chain management in the field of pharmaceutical packaging. In the light of the increasing individualisation and complexity in the healthcare industry, the company’s aim is to provide its customers with even better support. In order to communicate the transformation credibly within the company, the new brand identity was gradually explained and presented to the employees of Faller Packaging as part of a comprehensive Brand Engagement Program. The senior management of Faller Packaging attached great importance to the communication of the new brand values and the active participation of all employees. We have accompanied Faller Packaging intensively over a period of about 12 months. The new appearance was presented to the public for the first time at the CPhI trade fair in Frankfurt at the beginning of November this year.

“Marlies - dein Baby-Chatbot” is a messenger-based chatbot, which originated from the Beiersdorf house and was created in cooperation with the German midwifery association. Our job was to visually design and characterize Marlies - in order to create the basis for an emotionalization of an artificial intelligence.