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A modern medium for a modern technology group: With the digitalisation of the magazine about, Publik created a contemporary solution to regularly inform the B2B customers of ABB AG in Germany and Switzerland about innovations. Our editors create precisely researched case studies on exemplary applications and products from the fields of power engineering and automation. In combination with high-quality industrial photography designed by our art direction, the about illustrates the product diversity and the high technical know-how of the group. While the online magazine scores with additional rich media content, the print magazine, also created by Publik, convinces with large-scale images and infographics. Publik has been in charge of the project since 2014. Since then, "about" has won several awards in national and international competitions, e.g. the Fox Award 2015 in silver and the Spotlight Award in platinum.