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Conception of an umbrella brand claim and branding that synergistically unites all business areas. Range of services: workshops, focus group survey, strategy and branding. A target group balancing act that requires a lot of insider knowledge and sensitivity to create an emotional bridge between the conservative and the new generation of hunters, as well as the increasing number of hunting women, and also to inspire the extended target group circle in the lifestyle sector relevantly under one message. Translated with www.DeepL.com/Translator (free version)
Wanted: Emotional staging of the BMW brand at airports
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