Agentur-Projekte im Bereich Markenpositionierung

Agenturmatching findet die passende Agentur im Bereich Brand Positioning für Sie.

Thanks to our partner Sortlist, find your ideal agency using a powerful system: Full guidance, accurate matching, detailed agency information

Syndicate Design accompanies the Management Buy-Out (MBO) of Managing Director Marc Johannsen, who takes over the German branch of Avado Learning Ltd. and goes his own ways in Germany, Austria and Switzerland with the new brand Headstart Studios. The focus of the business activities is the development of digital training programs for companies. In April 2020, the company will be launched with the brand developed by us. With the takeover of all products and business activities in Germany, Austria and Switzerland from the English parent company Avado Learning Ltd., it became necessary for the new owner to develop a new brand. During a transition phase of up to one year, business in Germany was initially continued under the old name. Since April 2020, the change of name has been effective, and the company now operates under the new name Headstart Studios. The company headquarters remain in Hamburg. Headstart Studios, the new brand for digital training programs After a critical review of the newly developed vision, mission and purpose, we worked out the brand strategy and positioning for the company with the management. The target group are companies that would like to empower their employees with innovative tools, company-specific content and a unique mix of didactic methods to live their potential in the digital age and successfully shape the digital change.

In 2014, Jan and Fabian, the founders of a yet untitled company, noted a new trend: people conscious of their diet and eating habits were eating egg whites. A lot of them. The egg white is extremely rich in protein, and, according to some studies, contains protein of the highest quality. The problem is, of course, that you couldn’t buy egg whites anywhere in Germany — so your only option was to buy eggs and throw out all the yolks. Jan and Fabian came up with the idea to sell just the egg whites, and they approached us to work together on the product launch — which included naming, packaging, branding, website, and so on; the whole thing. There were a couple of difficulties at play here. First, the egg white — a translucent liquid — doesn’t look particularly appealing, visually speaking, so we had to come up with a way of showing the product in some other way. Second, the audience wasn’t really familiar with the product, with the idea of buying just the egg whites, so we had some explaining to do before we could convince them to buy this.