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Knorr-Bremse’s strategy for commercial vehicles is based on four main megatrends: urbanization, eco-efficiency, digitization and automated driving. These trends have had an impact not only on its business but also at a branding level. For IAA 2018, Knorr-Bremse had two clear goals in mind: delivering a strong and innovative message to the market, and being able to deliver a coherent and personalized message to each target audience at the show. Stereolize had to produce an experience that would meet these requirements by creating a coherent storyline that could show the innovative power of Knorr-Bremse and could be adapted to the different types of audience.
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