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Initial situation Our customer Mercedes-Benz AG, like many brand manufacturers, faces the challenge that customer loyalty towards authorised workshops decreases as vehicle age increases. This target group should be re-engaged with a customer recovery campaign in the form of a voucher scheme. In doing so, the individual services and the individual image of the relevant company should also be considered, along with the communication channel required by the customer.
ABC IT has been working in the retrofit sector since 1999. The customer's wish was to create the company's external image more modern. In addition to the website, all relevant documents for sales were adapted. In addition, we have programmed individual software for sending e-mails.
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