Agentur-Projekte im Bereich Online-Marketing

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Rosbacher, the strong local brand for mineral water with the 2:1 ideal. Brought into the world of advertising for many years with the testimonial Michael Schumacher, the brand should also leave an expression on the Internet. The brand value associated with this core brand of Hassia Mineralquellen should have an effect where the young and sporty target group is on the move.

head&shoulders is a premium brand of Procter & Gamble and the anti-dandruff shampoo No. 1 in the DACH market. dietz.digital came up with something very special for this 360° campaign. In the first step, a map of Germany, Austria and Switzerland was implemented on the brand website and tagged with the hashtag #schuppenfrei. This map was snow-covered, so it was completely white.

The SPD Hesse commissioned us with the campaign for the municipal financial equalization. The aim was to bring the communication round to a different perspective with regard to the distribution of state funds to the municipalities. The existing government is and was CDU and The Greens.

THE PROJECT: It is about Waldorfshop's redesign, mainly in a strategic way. Which structures make sense? How can the available articles be found best? What are the target audiences? Waldorfshop is based on the original idea to contribute to the healthy development of babies, children and young people by offering environmentally friendly and pedagogically meaningful products in the sense of Waldorf education. CHALLENGE: The products should be visible to potential buyers. It required a lot of research work, especially to find out how the items can best be found - and by which target group. The shop's menu was adapted accordingly.

THE PROJECT: Support for the placement of political advertisements by Fairtrade Germany in social media. This support refers to the strategic and content-related planning of the ads as well as to the consulting for the implementation of a landingpage. Furthermore, this concerns monitoring and preparation of daily reports. The company ensures through a certification system that positive and sustainable changes take place on a social, ecological and economic level. CHALLENGE: Before political advertising can be placed, certain formalities must be addressed. The number of impressions depends strongly on Facebook's algorithms as well as certain strategic factors.