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How can you get new employees in the high competitive IT- market and get them interested in your business instead of Google or Apple? Our partner agency TROPEN answered on this one with the big campaign #TakeTheExit. We developed the new brand, corporate identity & company website for the IT daughter of METRO AG. The results were great.
At Gravis there was a problem: they could not keep up with the price war against the competitors, because they only sold practically price-fixed Apple products. Their special plus was their high level of consulting competence and we wanted to work that out.
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