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For De’Longhi, we started with taking over the Facebook channel, and built it up with a new concept, and a social strategy developed by us. Facebook is relevant for this market segment as the products appeal to a clientele with higher purchasing power. Therefore, the target group is in an age range that can and wants to afford a fully automatic coffee machine.
Real Techniques, the brand for sponges and brushes in decorative cosmetics. dietz.digital is responsible for the social activities in the DACH market. After a successful pitch, we took over and convinced strategically and creatively. Our team has now been working for over a year on the design of all social activities.
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