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Christiane Augsburger, who at that time was the current mayor of Schwalbach am Taunus, a town just outside Frankfurt am Main, ran again for the mayor’s office in the Taunus municipality. As the incumbent, the main aim was to present her as a strong character and link the political issues of the city with her personal values. Finally, it succeeded in another 4 years of mayor’s office.

The SPD Hesse commissioned us with the campaign for the municipal financial equalization. The aim was to bring the communication round to a different perspective with regard to the distribution of state funds to the municipalities. The existing government is and was CDU and The Greens.

THE PROJECT: Support for the placement of political advertisements by Fairtrade Germany in social media. This support refers to the strategic and content-related planning of the ads as well as to the consulting for the implementation of a landingpage. Furthermore, this concerns monitoring and preparation of daily reports. The company ensures through a certification system that positive and sustainable changes take place on a social, ecological and economic level. CHALLENGE: Before political advertising can be placed, certain formalities must be addressed. The number of impressions depends strongly on Facebook's algorithms as well as certain strategic factors.