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According to the United Nations, Finland is once more the happiest country in the world in 2019, as it was the year before. Studies show that nature has a positive effect on our psyche and can reduce stress. At the same time, the world around us is getting busier and busier. Many travellers are looking for peace and quiet in a natural environment. These are all things that Finland offers in abundance. But how can we communicate this happy and natural lifestyle to the world? It’s about time everyone had the chance to learn from the best.

The Californian energy bar manufacturer CLIF has been supporting the active lifestyle of top and everyday athletes for more than 25 years. An essential part of CLIF’s philosophy is to do good in the world and provide customers, employees and the environment with positive energy. In order to carry the brand’s dynamic commitment beyond the US, a Europe-wide campaign is being developed, which will not only increase awareness but also focus on the brand’s happiness factor.