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McCANN

Full Service
B2B & B2C specialist
>100 Employees
founded at 1912
Network
Advertising
Web / Internet
Design
Online Marketing
Classic Marketing
Branding / Brand
Mobile / Apps
Video / Film / Motion Picture
Media
PR / Communications
Social Media
Event

Our Philosophy

TRUTH WELL TOLD - Wir unterstützen Marken dabei, eine bedeutsame Rolle im Leben der Menschen zu spielen.

About us

McCann Worldgroup vereint McCANN, eine der renommiertesten und erfahrensten Werbeagenturen, die wie kaum eine Agentur in Deutschland für große Marken und erfolgreiche Markenführung steht, und MRM//McCANN, eine der führenden digitalen Full-Service-Agenturen sowie The Back Room McCann, die neugegründete Agentur für den Kunden ALDI Nord. Die Agenturgruppe hat mehr als 20 Jahre digitale Erfahrung und legt besonderen Wert auf Kreativität, Innovation, Technologie und Performance.

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Competences

Advertising
Advertising Production
Campaigning Advertising
Copywriting
Poster Campaign
Print Ads
Sponsoring
Testimonials
Web / Internet
Adwords Analysis & Campaigns
CMS
Campaigning Digital
Digitization Strategy
E-Commerce & Webshops
Hosting
Landing Pages
Loading Time Optimization
Microsites
Monitoring
Off-Page Optimization
Onpage Optimization
Relaunch (Website)
Responsive Design
SEO Strategy
TYPO3
Web Design
Web Development
Web Prototyping
Webinars
Wordpress
Design
Brand Portal
Corporate Architecture
Corporate Design
Digital Prototyping
Interface Design
Printed Matter (Flyers, etc.)
Retail Design
Showroom Design
Style Guides
UX / UI Design
Online Marketing
Content Marketing
Performance Marketing
Classic Marketing
CRM
Marketing Strategy
POS
Branding / Brand
Brand Positioning
Branding Strategy
Employer Branding
Mobile / Apps
Augmented Reality Apps
Conception (Mobile UI / UX)
Cross Platform
Mobile App Development
Mobile Commerce
Mobile Marketing
Mobile Prototyping
Quality Assurance (Apps)
Video / Film / Motion Picture
Cinema Spots
Footage
Image Movies
Online Spots
TV Commercials
Video Strategy
Videos
Virals
Media
PR / Communications
Communication Concepts
Content Strategy
Crisis Communications
Editorial TV-Reports
Editorial Texts
Employer-PR
Employers Communication
Internal Communication
Media Cooperation
Media Monitoring
Media Relations
Newsroom
Online PR
PR Campaigns
PR Events & -Actions
PR Strategy
Press Conferences
Press Relations
Project Communication
Reputation Management
Storytelling
Studies
Surveys / Polls
Think-Tanks
White Paper
Social Media
Community Management
Facebook
Instagram
Pinterest
Snapchat
Social Media Editor
Social Media Strategy
Twitter
Youtube
Event
Barcamp
Event Management
Event Marketing / Live Communication
Promotion
Shows

Industry Experience

Automobile
Banks
Beverages
Consumer Goods / Fmcg
Cosmetics
E-Commerce
Energy
Fashion
Finance
Financial Services
Food
Health
Healthcare
Human Resources / HR
Innovation
Insurance
Lifestyle
Media
Medical
Nutrition
Pharma
Public Relation (PR)
Retail / Retail
Sustainability
Systemgastronomie
Technology
Tourism
Wholesale

Customers

Aldi Nord

since 0

C.P.D. Cereal Partners Deutschland

since 0

C.P.W. Cereal Partners Worldwide

since 0

Cadillac

since 0

Cathay Pacific

since 0

Chevrolet

since 0

Cisco Systems

since 0

Commerzbank

since 0

DER Touristik

since 0

DPD (Dynamic Parcel Distribution)

since 0

Essie

since 0

Fresenius Medical Care

since 0

Funke Mediengruppe

since 0

General Motors

since 0

Heel

since 0

Helaba Landesbank Hessen-Thüringen

since 0

L'Oréal Paris

since 0

La Roche Posay

since 0

Linda Apotheken

since 0

MasterCard

since 0

Maybelline New York

since 0

Merz

since 0

Miele

since 0

MSC Kreuzfahrten

since 0

Nespresso

since 0

Nesquik

since 0

Nestlé Deutschland

since 0

Nordsee

since 0

Opel

since 0

RaboDirect

since 0

s.Oliver

since 0

Siemens

since 0

Siemens Healthineers

since 0

Statoil

since 0

Vauth-Sagel

since 0

Weight Watchers

since 0

Westlotto

since 0

WI Bank

since 0

Yokohama

since 0

Zurich Insurance Group

since 0

Awards

DDC / Gute Gestaltung

2012
Gold für Coca-Cola/Open Happiness

EPICA Award

2012
Silber in der Kategorie Outdoor für Coca-Cola/Open Happiness

EPICA Award

2012
Silber in der Kategorie Press für Coca-Cola/Open Happiness

EPICA Award

2012
Bronze in der Kategorie Outdoor für Coca-Cola/Athletes

iF Design Award

2012
if Communications Design Award für Coca-Cola/Open Happiness

iF Design Award

2012
if Communications Design Award- Gold in der Kategorie Press für Coca-Cola/Open Happiness

iF Design Award

2012
if Communications Design Award- Gold in der Kategorie Outdoor für Coca-Cola/Athletes

One Show

2013
One Show Design - Bronze in der Kategorie Billboard für Coca Cola/Open Happiness

One Show

2013
One Show Design - Silber in der Kategorie Billboard für Coca Cola/Athletes

ADC Annual Award

2013
Silber in der Kategorie Outdoor Campaign für Coca Cola/Athletes

ADC Annual Award

2013
Silber in der Kategorie Outdoor für Coca Cola/Open Happiness

Red Dot Award

2013
Silber in der Kategorie Outdoor Campaign für Coca Cola/Athletes

EPICA Award

2013
Silber in der Kategorie Promotion & Incentive für Terre des Femmes/The truth

EPICA Award

2015
Bronze in der Kategorie Branded Games für Lidl Fan Cup

Automotive Brand Contest

2015
Gewinner in der Kategorie Digital für Opel & Vauxhall Corsa

Organisations Memberships

GWA
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Your Contact Persons

Andreas Brückner

Managing Director

Andreas Brückner

Partner or subsidiary companies

The BackRoom McCANN

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We will find your agency. Free of charge!