We navigate business needs into transformative growth over all industries. We identify, simplify and guide – to unique identities in their most powerful ways. WE MAKE CHANGE ATTRACTIVE.
According to our mission, WE MAKE CHANGE ATTRACTIVE, we go beyond the notion that change is an obstacle that needs to be managed. Instead, we promote concepts that emphasize the creative potential of change and offer strategies to utilize this potential.
STRATEGY - CONSULT - DESIGN - EXECUTE - IMPLEMENT
And here is where OAGM separates from others - we're not just creators, we're implementing as well. Our force of experienced interim managers takes over the control panel where needed and is making sure the project gets done!
ON ANY GIVEN MONDAY is a multidisciplinary agency with three local studios (Maui, Milwaukee, and Porto) supported by collaborative team members around the world.
We are specialized in premium brands. Local or global. Retailers or manufacturers. Sports, lifestyle, outdoor, fashion or hospitality market – we create accessible brand strategies, design cohesive visual identities and guide and walk with clients through all stages of change.
Details under:www.onanygivenmonday.com/elkline
After 20 years and countless moments with the elk on their breast, Elkline needed a new face to show who they are today and what they value most: Honest Made Apparel. The focus on those two aspects shaped our redesign strategy and execution for both Elkline’s brand and logo. At the core: their products. At the heart: the same youthful rebels who continuously try to break free from the status quo. Elkline is no longer confined by boxes such as outdoor-lifestyle or functional clothing. The new brand communicates clearly that they skip the fancy buzzwords and instead live true to their values to make honest apparel for real moments.
from 2015 to 2016
Brand Repositioning, Strategy
Far more than earthy red! OAGM was hired to reposition the company Globetrotter and to develop its brand strategy for the brand relaunch. The working process couldn't have been more exciting! And today: Globetrotter can be found with a new identity, cloaked in an earthy red. A change which rose from the inside, while still keeping its origins. With this relaunch, a new benchmark for the Outdoor scene has been defined.
More: https://www.onanygivenmonday.com/globetrotter
from 2016 to 2017
E-Commerce, Online Marketing
An independent analysis not only helps companies that run their own e-commerce realize higher market potential, but also paves the way for sustainable success. Munich-based premium dog-food producer Terra Canis hired OAGM as strategic consultants for e-commerce and online marketing – a process we named “Orchestrated Growth.
Details: https://www.onanygivenmonday.com/terra-canis
from 2018 to 2019
Art Direction, Branding, Website
OAGM founded TUESDAYSubmarine as part of a strategy to help clients meet the challenges of the rapidly changing business world with confidence. To minimize overwhelm and frustration for clients, TUESDAYSubmarine experts answer client questions directly in the following areas: strategic marketing, digital and non-digital marketing, e-business, and business and management consulting.
More: https://www.onanygivenmonday.com/tuesdaysubmarine
from 2015 to 2016
Marketing Strategy, Tone of Voice
While Corporate Design creates a unified visual interface for a brand, tone of voice identity (Corporate Language) puts another unique stamp on an integrated brand identity. When Berlin-based Outdoor-Lifestyle brands finkid and finside hired OAGM to build an integrated market-postioning plan, we also created a unique tone of voice strategy for them. We wanted to bring both brands together progressively and improve their brand communication. Their identity-based tone of voice gave finkid & finside additional tools to succeed through innovation.
More: https://www.onanygivenmonday.com/finkid
from 2018 to 2020
Art Direction, Branding, Webstore
OAGM created a holistic brand identity for PueoKea Farms, a family-run farm on Maui. The purpose was to visually communicate what the owner cares deeply about: people, produce and the place.
More: https://www.onanygivenmonday.com/pueokea-farms
from 2017 to 2019
Art Direction, Branding, Interior
OAGM set out to create a CoWorking and collaboration space for RUA 37 that blends the aesthetics, atmosphere, and hospitality of a boutique hotel with the high-end utilities and benefits of an established office in beautiful upcountry Maui.
More: https://www.onanygivenmonday.com/rua-37
from 2017 to 2019
Art Direction, Branding
QUANTUM is a unified artificial intelligence-powered brand analytics platform for better decision making and higher ROI. Quantum moves brands beyond marketing mix modeling and multi-touch attribution to understand the "why" behind the "what" with 1- predictive drivers of results. It's a real-time, data-driven GPS to help brands navigate through the marketing landscape and accelerate growth.
https://www.onanygivenmonday.com/quantum
from 2019 to 2020
OAGM was asked to assist Aloha in Action with their web presence. The goal of this project is to create a cohesive brand experience (both digital and non-digital) for AiA that was attractive and recognizable, while staying relatively simple and easy to populate/update.
More: https://www.onanygivenmonday.com/website-aloha-in-action
from 2014 to 2014
Brand Positioning, Strategy
OAGM was approached to develop the brand positioning for the new trademark and private label brand by Globetrotter.
The trademark is passing through an exciting first years. Between 2013 and today, Globetrotter not only experienced changes regarding the owners´ structure, but also the corporate brand has been repositioned. OAGM has also been in charge for the latter.
Since the beginning of March, FRILUFTS is available at all Globetrotter stationary stores and at the online store. Globetrotter´s customers are looking at a great product and Julius Geis, Founder & CEO is looking back for us on a great collaboration.
More: https://www.onanygivenmonday.com/frilufts
from 2013 to 2020
Brand Repositioning, Strategy
OAGM set out to reposition the clothing brand elkline based on a fundamental insight: Positioning a brand means being loyal to your core beliefs and making it shine through strong branding concepts.
More: https://www.onanygivenmonday.com/elkline-strategy
2020
ON ANY GIVEN MONDAY has been selected as Top Class in the 2020 iF Design Awards for our work on the Elkline rebrand. The concept creation and implementation were driven by the goal to reflect Elkline’s core values and the craftsmanship of their high-quality outdoor apparel.
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