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Together with the Swiss universal bank UBS, we have developed a new integrated branch concept. The aim of the concept is to intensify client proximity in combination with digital services. Each branch is to optimize access to UBS’s global expertise and online services. The focus is on client needs. With the help of augmented reality and digital branch communication, banking products are made tangible and understandable. The client is guided through the branch structure and can discover the world of UBS. “We wanted to bring the previous paper-based brochures to life and actively communicate the stories, because UBS really does have a lot to tell. In the future, UBS clients should experience the branch as a holistic communication surface with personal closeness,” says Jens Tarnowski, the Account Director responsible at Syndicate Design. The central element of space and communication is the newly interpreted ” asset pyramid”. It is linked by a tablet to an augmented reality application and thus brought to life digitally. It illustrates the consulting process in a playful way and conveys the different stages of wealth creation in an interactive and involving way.
THE PROJECT: It is about Waldorfshop's redesign, mainly in a strategic way. Which structures make sense? How can the available articles be found best? What are the target audiences? Waldorfshop is based on the original idea to contribute to the healthy development of babies, children and young people by offering environmentally friendly and pedagogically meaningful products in the sense of Waldorf education. CHALLENGE: The products should be visible to potential buyers. It required a lot of research work, especially to find out how the items can best be found - and by which target group. The shop's menu was adapted accordingly.
THE PROJECT: Support for the placement of political advertisements by Fairtrade Germany in social media. This support refers to the strategic and content-related planning of the ads as well as to the consulting for the implementation of a landingpage. Furthermore, this concerns monitoring and preparation of daily reports. The company ensures through a certification system that positive and sustainable changes take place on a social, ecological and economic level. CHALLENGE: Before political advertising can be placed, certain formalities must be addressed. The number of impressions depends strongly on Facebook's algorithms as well as certain strategic factors.
The Austrian NGO Global 2000 wants to start a campaign to raise awareness for the first conference for biodiversity and agriculture. They were looking for a creative key image and an agency that devises and realizes it.
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