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BST ARCHITECTS create spaces in the fields of industry, commerce, education, culture and leisure. Above all, they use the diversity of DIFFERENT perspectives to harmonize the needs of the client, the wishes of the users and their own architectural standards. BETTY + BETTY has clearly defined the identity that has grown over the years and VISUALIZED it with the help of a tangible brand story in a new design concept.

Within a larger process, ALLBAU AG, as the municipal housing company of the city of Essen, compared itself with other companies in the housing industry throughout Germany in the area of employer offers and services. BETTY + BETTY accompanied the benchmarking process as a partner within an interdisciplinary working group consisting of real estate experts and work psychologists and subsequently presented the results of the scientific study in a report.

BAILAS CONTEMPORARY COIFFURE was founded by the Düsseldorf hairdresser Apostolos Bailas and stands for exclusive hairdressing art. The core of the brand concept is the close connection between the master hairdresser and his guest as well as a HIGHLY INDIVIDUALISED service - with exactly one styling chair. From the welcome to the farewell, Apostolos Bailas is the only contact for its guests. BETTY + BETTY has accompanied Apostolos Bailas since his idea, has strategically advised him on business modeling and is responsible for all COMMUNICATIONS and design.

CSB-SYSTEM AG has been awarding the Hochschulpreis David-Kopf since 2006 and honors young graduates with 10.000 euros who best combine research and business practice. BETTY + BETTY was commissioned as part of the fundraising strategy to develop a high—quality mailing concept to win additional partners for the sponsorship of the university prize.

The FUCHSJAGD brewery combines in its two pubs in the Düsseldorf districts of Eller and Gerresheim classic brewhouse atmosphere and modern gastronomic experience - with traditional home cooking, open kitchen and a contemporary, modern architectural concept. BETTY + BETTY, together with the family-run business, is developing a clear identity that is reflected in both the interior and the design, and whose story is told through all communication tools.