Agentur-Projekte im Bereich B2C

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Next stop Germany! Three appealing, but quite different global information campaigns for food classics from Spain visited several German cities as part of a Europe-wide roadshow to promote their specialties. In order to guarantee maximum consumer awareness of the products locally, we worked together with the Spanish lead agency Tactics to coordinate all PR activities in Germany for the EU-funded campaigns “Ham Passion Tour”, “Olive Oil World Tour” and “Cultivating the Taste of Europe”.

For the second time, the world's largest online travel portal Expedia commissioned an international, representative study on travel behaviour, for which 18,000 participants from 23 nations were surveyed. We communicated the findings of this study on the German market in 2019. With a tailor-made launch campaign, we edited the insights of the study in an attractive and media-friendly way, thus underlining Expedia's core competence as an industry expert with a clear consumer focus.