Agentur-Projekte im Bereich Branding / Marke

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For Dr. Beckmann - the specialist for laundry and household - we take care of the classic as well as the point of sale appearance. From advertisements, image brochures, TV commercials to POS material. Now, a TV commercial (10 sec) is to communicate in a high-impact and target group-relevant way that you can wash colored and white clothes together with the new color and dirt trap, without discoloration.

Corporate identity, or "CI" for short, is the totality of the characteristics that characterize a company and make it stand out from other companies. It is of great importance to think about how a company is perceived and should be perceived by the outside world. On this basis, a corporate identity should be defined for the enterprise. A clear and distinct CI in order to achieve a recognition value in the market and to be able to differentiate from competitors. Whenever you hear "corporate identity", you probably think of logos, letterheads and business cards - and all this is definitely part of it. Corporate design consists of the things that are typically associated with a company's visual identity, including logos and slogans, colors and fonts, office supplies, flyers, web design, social media and much more. It describes who they are as a company. Therefore, it contains the elements of corporate design on the one hand, but also the culture, values and the way a company communicates internally and externally. However, a corporate identity is more than just design. The values and culture of your company are essential in forming a corporate identity.

Give direction, with a plan for success. That's what we do. Project management is a suitable method for structuring a variety of entrepreneurial tasks of a project nature and for carrying them out in a controllable manner in terms of time and costs. We have the right "toolbox" for you. "It is not enough to know, you have to apply it. It is not enough to want it, you have to do it." ~Johann Wolfgang von Goethe We know, we apply, we want and we do it - for you!

BASF CONSTRUCTION SOLUTIONS GMBH Master Builders Solutions is the global BASF brand for advanced chemical solutions for construction. The comprehensive construction chemicals portfolio includes concrete admixtures, waterproofing solutions, concrete repair and protection solutions, performance grouts and performance flooring solutions. Master Builders Solutions® is a global brand of BASF Construction Solutions GmbH, providing advanced chemical solutions for the construction industry. The brand offers chemical additives for concrete and floor systems. The task was to anchor Master Builders Solutions® in the minds of construction professionals in a brand-defining framework as a partnership-based solution provider with real added value.