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Syndicate Design accompanies the Management Buy-Out (MBO) of Managing Director Marc Johannsen, who takes over the German branch of Avado Learning Ltd. and goes his own ways in Germany, Austria and Switzerland with the new brand Headstart Studios. The focus of the business activities is the development of digital training programs for companies. In April 2020, the company will be launched with the brand developed by us. With the takeover of all products and business activities in Germany, Austria and Switzerland from the English parent company Avado Learning Ltd., it became necessary for the new owner to develop a new brand. During a transition phase of up to one year, business in Germany was initially continued under the old name. Since April 2020, the change of name has been effective, and the company now operates under the new name Headstart Studios. The company headquarters remain in Hamburg. Headstart Studios, the new brand for digital training programs After a critical review of the newly developed vision, mission and purpose, we worked out the brand strategy and positioning for the company with the management. The target group are companies that would like to empower their employees with innovative tools, company-specific content and a unique mix of didactic methods to live their potential in the digital age and successfully shape the digital change.

A manufacturer for leather goods requested us to develop a brand for smartphone cases. The products should be sold mainly in e-commerce. The manufacturer’s background: He produces leather goods globally for the big brands, but not for his own brand. Due to the patents of an own way of locking, the opportunity to build up and introduce an own brand took form.

Rosbacher, the strong local brand for mineral water with the 2:1 ideal. Brought into the world of advertising for many years with the testimonial Michael Schumacher, the brand should also leave an expression on the Internet. The brand value associated with this core brand of Hassia Mineralquellen should have an effect where the young and sporty target group is on the move.