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In spring 2016, the Bilfinger Group sells its Water Technologies division to the Chinese environmental technology company Chengdu Techcent Environment. In the course of this transaction, Truffle Bay develops a new brand positioning and a new name for the division and designs the new brand appearance.

Our cities are growing bigger and bigger. Work and leisure merge. We are constantly on the move and always mobile. But yesterday's mobility cannot be the mobility of tomorrow – this applies especially to our big cities. With Jelbi (from the Berlin slang »Jelb« for the color yellow), Berlin's public transport operator Berliner Verkehrsbetriebe (BVG) has therefore developed a new intermodal mobility concept, which in the future will connect so-called »mobility hubs« at important junctions with Berlin's subway, S-Bahn, tram and bus, as well as ferries, with sharing and service offerings from private providers such as car sharing and taxis, bike and scooter sharing, e-charging stations, and potentially even shops and package stations. These offers can be used via a dedicated app, with which Jelbi is to become the digital mobility guide in the German capital, aiming to enthuse Berliners and visitors to the metropolis for the new, intelligently networked and sustainable mobility offer. To make this offer known to a broad public, Truffle Bay developed the brand strategy and positioning as well as the flexible brand design for the new brand.