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Conception of an umbrella brand claim and branding that synergistically unites all business areas. Range of services: workshops, focus group survey, strategy and branding. A target group balancing act that requires a lot of insider knowledge and sensitivity to create an emotional bridge between the conservative and the new generation of hunters, as well as the increasing number of hunting women, and also to inspire the extended target group circle in the lifestyle sector relevantly under one message. Translated with www.DeepL.com/Translator (free version)

Wanted: Emotional staging of the BMW brand at airports

The former science fiction station wants to reposition itself and appeal to a broader audience: Away from science fiction nerds and towards families.

Brand image and an evolved target group require a relaunch for Orsay. The customer is heterogeneous, an emotional connection is sought that appeals to younger women, between 25-35 years, but also appeals to all women beyond that.

was to present in a unique appearance at the same time the size and intelligent power of a digital incubator in the form of a service player that offers companies endless possibilities. This is how SAAS paves the way for companies and start-ups to a Microsoft partnership and status upgrades.

Emotionalize the charm of the Hirmer brand while addressing the nuances of the different target groups and still finding a bracket. Until now, communication was only through fashion images. The old slogan, the largest men's fashion house in the world, was perceived in market research as unappealing and overwhelming.