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We developed a brand strategy, corporate design and web design for the online marketing service provider GreenRabbit. Online marketing is a must-have for every company. For experts and consultants, this fact opens up a market with huge potential, which is also highly competitive. Those who want to assert themselves need a strong brand that convinces customers and employees and stands out from the competition. GreenRabbit – measurably better. We have met this challenge with GreenRabbit. We have developed a clear and differentiated positioning for the brand. GreenRabbit stands for “For more clicks. Leads. Business” and offers its customers profile, visibility and success in the digital environment. We have derived a visual identity for the brand from the strategic basis. The logo represents the “green bunny” in an abstract form. It is concise, eye-catching and highlights the brand in the competitive environment. The new website is clear, structured, user-friendly and focuses on the essentials.
With a new strategy and a new corporate design into the future For one of the world’s leading specialists in pharmaceutical packaging, we developed a new brand strategy and reworked the company’s name and corporate design. August Faller becomes Faller Packaging. Faller Packaging Logo Moving healthcare. Moving you. With this claim we have positioned Faller Packaging as a competent partner for digital supply chain management in the field of pharmaceutical packaging. In the light of the increasing individualisation and complexity in the healthcare industry, the company’s aim is to provide its customers with even better support. In order to communicate the transformation credibly within the company, the new brand identity was gradually explained and presented to the employees of Faller Packaging as part of a comprehensive Brand Engagement Program. The senior management of Faller Packaging attached great importance to the communication of the new brand values and the active participation of all employees. We have accompanied Faller Packaging intensively over a period of about 12 months. The new appearance was presented to the public for the first time at the CPhI trade fair in Frankfurt at the beginning of November this year.
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