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»We're not a construction company anymore.« – Roland Koch, from 2011 to 2014 CEO of Bilfinger, put it in a nutshell. Bilfinger Berger has undergone a fundamental transformation process: Over the years, the company has transformed itself from a construction group into an internationally active engineering and services company. In 2011, Bilfinger Berger generates about 80 percent of its total output volume in the services business. In the public perception, however, the company, which comprises some 300 individual brands, continues to be perceived as a construction group. In order to express this change and the strategic realignment, to strengthen the brand's presence, and to communicate the Group's service range and structure as an engineering and services group, Truffle Bay was mandated to revise the brand strategy and create a new corporate design.

Cobuilder is a digital company in the construction industry, which provides the means for creating a digital passport of each construction product. It is founded in Norway over twenty years ago and has offices in Bulgaria, UK and France. The products’ complexity, paired with inconsistent brand architecture, made the offering futuristic and challenging to sell. Therefore, INTO Branding proposed and justified a rebranding strategy of decluttering and simplifying all the content to make it fluent and straightforward to grasp.