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Emotionalize the charm of the Hirmer brand while addressing the nuances of the different target groups and still finding a bracket. Until now, communication was only through fashion images. The old slogan, the largest men's fashion house in the world, was perceived in market research as unappealing and overwhelming.
Each pair of jeans has its own individual number and is therefore unique. We are looking for an emotionalization - a storytelling and staging of the number jeans - for the BtB and BtC.
Corporate identity, or "CI" for short, is the totality of the characteristics that characterize a company and make it stand out from other companies. It is of great importance to think about how a company is perceived and should be perceived by the outside world. On this basis, a corporate identity should be defined for the enterprise. A clear and distinct CI in order to achieve a recognition value in the market and to be able to differentiate from competitors. Whenever you hear "corporate identity", you probably think of logos, letterheads and business cards - and all this is definitely part of it. Corporate design consists of the things that are typically associated with a company's visual identity, including logos and slogans, colors and fonts, office supplies, flyers, web design, social media and much more. It describes who they are as a company. Therefore, it contains the elements of corporate design on the one hand, but also the culture, values and the way a company communicates internally and externally. However, a corporate identity is more than just design. The values and culture of your company are essential in forming a corporate identity.
Our customer Gropper is producing dairy products, juices and smoothies for retailers all over Europe. Founded as a regional dairy farm in 1929, Gropper today is known for its quality and innovation.
The Messe Frankfort is the world's largest organizer of fairs, congresses and events with an own area and about 2,400 employees on 30 locations. The Techtextil and Texprocess are the world's leading fairs for technical textiles and non-woven materials as well as for the fashion- and garment industry.
Netvico sets standards regarding Digital Signage, Omnichannel-Marketing and Digital Visual Merchandising. With its individual solutions the Stuttgart based company creates brand experiences for customers focusing on its goal to support retailers on their way to digital innovation. Therefore the company offers long-term solutions on all digital levels.
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