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Rieger opens its new, largest and most spectacular house in Heilbronn in June 2019. But here Möbel Rieger is still relatively unknown. So the brand must be made known in Heilbronn and the surrounding area in record time.

Christiane Augsburger, who at that time was the current mayor of Schwalbach am Taunus, a town just outside Frankfurt am Main, ran again for the mayor’s office in the Taunus municipality. As the incumbent, the main aim was to present her as a strong character and link the political issues of the city with her personal values. Finally, it succeeded in another 4 years of mayor’s office.

The SPD Hesse commissioned us with the campaign for the municipal financial equalization. The aim was to bring the communication round to a different perspective with regard to the distribution of state funds to the municipalities. The existing government is and was CDU and The Greens.

THE PROJECT: It is about Waldorfshop's redesign, mainly in a strategic way. Which structures make sense? How can the available articles be found best? What are the target audiences? Waldorfshop is based on the original idea to contribute to the healthy development of babies, children and young people by offering environmentally friendly and pedagogically meaningful products in the sense of Waldorf education. CHALLENGE: The products should be visible to potential buyers. It required a lot of research work, especially to find out how the items can best be found - and by which target group. The shop's menu was adapted accordingly.

Within a larger process, ALLBAU AG, as the municipal housing company of the city of Essen, compared itself with other companies in the housing industry throughout Germany in the area of employer offers and services. BETTY + BETTY accompanied the benchmarking process as a partner within an interdisciplinary working group consisting of real estate experts and work psychologists and subsequently presented the results of the scientific study in a report.