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For Deichmann, we have built on an existing shop concept and developed solutions for the communication of comprehensive topics that can be applied selectively but can be used holistically. Beginning at the shop window, the customer encounters our design in the entire salesroom – from regional and instore communication of relevant services to space-creating highlight presentations to orientation systems in multi-storey flagship locations. The system is based on an adaptable and modular icon and form concept and is currently being used and rolled out internationally.
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