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Conception of an umbrella brand claim and branding that synergistically unites all business areas. Range of services: workshops, focus group survey, strategy and branding. A target group balancing act that requires a lot of insider knowledge and sensitivity to create an emotional bridge between the conservative and the new generation of hunters, as well as the increasing number of hunting women, and also to inspire the extended target group circle in the lifestyle sector relevantly under one message. Translated with www.DeepL.com/Translator (free version)

The former science fiction station wants to reposition itself and appeal to a broader audience: Away from science fiction nerds and towards families.

Emotionalize the charm of the Hirmer brand while addressing the nuances of the different target groups and still finding a bracket. Until now, communication was only through fashion images. The old slogan, the largest men's fashion house in the world, was perceived in market research as unappealing and overwhelming.

We are looking for a high-quality modern design with an emotional human-centered claim. An approach that responds to the changing target group of younger readers without losing touch with the older and more conservative readership. The for a long time strongly male dominated hunt scene gets now more and more female influx, therefore the magazine for women is to be in the future just as attractive, as for the hunting man. In addition, PIRSCH is to be positioned as the leading hunting magazine.

Netvico sets standards regarding Digital Signage, Omnichannel-Marketing and Digital Visual Merchandising. With its individual solutions the Stuttgart based company creates brand experiences for customers focusing on its goal to support retailers on their way to digital innovation. Therefore the company offers long-term solutions on all digital levels.