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THE PROJECT: Support for the placement of political advertisements by Fairtrade Germany in social media. This support refers to the strategic and content-related planning of the ads as well as to the consulting for the implementation of a landingpage. Furthermore, this concerns monitoring and preparation of daily reports. The company ensures through a certification system that positive and sustainable changes take place on a social, ecological and economic level. CHALLENGE: Before political advertising can be placed, certain formalities must be addressed. The number of impressions depends strongly on Facebook's algorithms as well as certain strategic factors.

Within a larger process, ALLBAU AG, as the municipal housing company of the city of Essen, compared itself with other companies in the housing industry throughout Germany in the area of employer offers and services. BETTY + BETTY accompanied the benchmarking process as a partner within an interdisciplinary working group consisting of real estate experts and work psychologists and subsequently presented the results of the scientific study in a report.

As a management and technology consultancy, CASSINI develops strategies for digital change and leads its clients into the future. The consultants help corporations, medium-sized companies and the public sector to identify and implement relevant opportunities in a constantly changing environment. BETTY + BETTY analysed Cassini Consulting's employer profile in the public sector and, based on the central results, designed a comprehensive recruiting approach. With an integrated communication concept and a clear brand story, we support employer branding along the candidate journey.