Agentur-Projekte im Bereich Generation Y

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Conception of an umbrella brand claim and branding that synergistically unites all business areas. Range of services: workshops, focus group survey, strategy and branding. A target group balancing act that requires a lot of insider knowledge and sensitivity to create an emotional bridge between the conservative and the new generation of hunters, as well as the increasing number of hunting women, and also to inspire the extended target group circle in the lifestyle sector relevantly under one message. Translated with www.DeepL.com/Translator (free version)

Wanted: Emotional staging of the BMW brand at airports

The former science fiction station wants to reposition itself and appeal to a broader audience: Away from science fiction nerds and towards families.

Brand image and an evolved target group require a relaunch for Orsay. The customer is heterogeneous, an emotional connection is sought that appeals to younger women, between 25-35 years, but also appeals to all women beyond that.

Emotionalize the charm of the Hirmer brand while addressing the nuances of the different target groups and still finding a bracket. Until now, communication was only through fashion images. The old slogan, the largest men's fashion house in the world, was perceived in market research as unappealing and overwhelming.

Development of a high-impact name and corporate design for a portal where art can be easily rented online, purchased or produced in individual formats.

We are looking for a high-quality modern design with an emotional human-centered claim. An approach that responds to the changing target group of younger readers without losing touch with the older and more conservative readership. The for a long time strongly male dominated hunt scene gets now more and more female influx, therefore the magazine for women is to be in the future just as attractive, as for the hunting man. In addition, PIRSCH is to be positioned as the leading hunting magazine.

The lingerie classic HANRO celebrates its anniversary: reason to celebrate the evolution of the brand especially. How can Hanro emphasize its understatement and premium positioning and create more desirability?

thinknewgroup convinces in pitch for the very last chance for Kneipp mineral water challenge: - after flop launch at retailers & customers - Extremely low advertising budget - Outsourcing process had already begun thinknew-Research: Found best chances in glass bottle eco-friendly distribution system and feminized design & brand world. Licensee FB could not change distribution for the time being and also could not change to glass bottle

For Dr. Beckmann - the specialist for laundry and household - we take care of the classic as well as the point of sale appearance. From advertisements, image brochures, TV commercials to POS material. Now, a TV commercial (10 sec) is to communicate in a high-impact and target group-relevant way that you can wash colored and white clothes together with the new color and dirt trap, without discoloration.