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Conception of an umbrella brand claim and branding that synergistically unites all business areas. Range of services: workshops, focus group survey, strategy and branding. A target group balancing act that requires a lot of insider knowledge and sensitivity to create an emotional bridge between the conservative and the new generation of hunters, as well as the increasing number of hunting women, and also to inspire the extended target group circle in the lifestyle sector relevantly under one message. Translated with www.DeepL.com/Translator (free version)

Brand image and an evolved target group require a relaunch for Orsay. The customer is heterogeneous, an emotional connection is sought that appeals to younger women, between 25-35 years, but also appeals to all women beyond that.

Emotionalize the charm of the Hirmer brand while addressing the nuances of the different target groups and still finding a bracket. Until now, communication was only through fashion images. The old slogan, the largest men's fashion house in the world, was perceived in market research as unappealing and overwhelming.

The lingerie classic HANRO celebrates its anniversary: reason to celebrate the evolution of the brand especially. How can Hanro emphasize its understatement and premium positioning and create more desirability?

The Messe Frankfort is the world's largest organizer of fairs, congresses and events with an own area and about 2,400 employees on 30 locations. The Techtextil and Texprocess are the world's leading fairs for technical textiles and non-woven materials as well as for the fashion- and garment industry.