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In spring 2016, the Bilfinger Group sells its Water Technologies division to the Chinese environmental technology company Chengdu Techcent Environment. In the course of this transaction, Truffle Bay develops a new brand positioning and a new name for the division and designs the new brand appearance.
Internationally, Körber stands for outstanding performance in the technology sector. In order to optimally align the Group for the digital change, the new Körber Digital division was founded in 2017. Based in the start-up hotspot of Berlin, Körber Digital acts as a Group-wide catalyst for all issues related to digitization. As a strategic brand consultancy, Truffle Bay has supported the Körber Group in developing the brand strategy for Körber Digital from the very beginning. At the same time, the corresponding, progressive brand identity was created in the form of a multifunctional, fluid design system that underscores the radically revolutionary character of the brand.
At the end of 2014, Deutsche Annington and GAGFAH merge to form the second largest residential real estate company in Europe. Characterized by a private equity past, both companies have serious reputation problems. Previously, the exit of the private equity owners had already cleared the way for an initial public offering and the realignment of the business model. The newly formed company sees itself as a customer-oriented provider of needs-based housing and housing-related services. Truffle Bay was commissioned to develop a new corporate brand with a new name, brand strategy and positioning and visual brand identity.
On average, we spend 230 days of our lives sitting on the toilet. The demand for comfortable and modern toilets in urban environments is constantly increasing. But public toilets are still far too often places that you just want to leave quickly: clinical, cold, boring – at best. Against this background, the Tank & Rast Group, Germany's leading supplier of gastronomy, retail, hotels and fuel on the motorways, is introducing a new toilet concept especially for urban, design-conscious target groups. Truffle Bay was commissioned to develop the name, brand strategy and positioning, as well as to create a unique design for the brand.
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