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JalouCity: A campaign for blinds that have never been seen before. JalouCity is a retail chain with a high level of expertise in tailor-made blinds. Which are naturally somewhat more expensive than the usual standard products you can get in a DIY store. So JalouCity wanted to communicate its special competence for custom-made blinds in an unusual and original way. That's why the company turned to the advertising agency lawinenstift.

MBL manufactures first class Hi End systems. The sound is so lifelike as if you were directly in the concert. Exactly this characteristic had to be worked out.

head&shoulders is a premium brand of Procter & Gamble and the anti-dandruff shampoo No. 1 in the DACH market. dietz.digital came up with something very special for this 360° campaign. In the first step, a map of Germany, Austria and Switzerland was implemented on the brand website and tagged with the hashtag #schuppenfrei. This map was snow-covered, so it was completely white.

Christiane Augsburger, who at that time was the current mayor of Schwalbach am Taunus, a town just outside Frankfurt am Main, ran again for the mayor’s office in the Taunus municipality. As the incumbent, the main aim was to present her as a strong character and link the political issues of the city with her personal values. Finally, it succeeded in another 4 years of mayor’s office.

THE PROJECT: Support for the placement of political advertisements by Fairtrade Germany in social media. This support refers to the strategic and content-related planning of the ads as well as to the consulting for the implementation of a landingpage. Furthermore, this concerns monitoring and preparation of daily reports. The company ensures through a certification system that positive and sustainable changes take place on a social, ecological and economic level. CHALLENGE: Before political advertising can be placed, certain formalities must be addressed. The number of impressions depends strongly on Facebook's algorithms as well as certain strategic factors.