Agentur-Projekte im Bereich B2E (Mitarbeiter)

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BST ARCHITECTS create spaces in the fields of industry, commerce, education, culture and leisure. Above all, they use the diversity of DIFFERENT perspectives to harmonize the needs of the client, the wishes of the users and their own architectural standards. BETTY + BETTY has clearly defined the identity that has grown over the years and VISUALIZED it with the help of a tangible brand story in a new design concept.

Within a larger process, ALLBAU AG, as the municipal housing company of the city of Essen, compared itself with other companies in the housing industry throughout Germany in the area of employer offers and services. BETTY + BETTY accompanied the benchmarking process as a partner within an interdisciplinary working group consisting of real estate experts and work psychologists and subsequently presented the results of the scientific study in a report.

In 2016, the Gelsenkirchener Gemeinnützige Wohnungsbaugesellschaft-GGW reacts above all to current political developments. In addition to its core business of housing management and the construction of new housing, it supports the city as a municipal housing company in many challenging issues such as housing for refugees or the creation of kindergarten facilities. BETTY + BETTY has conceived, designed and edited the company report.

With SCALE, EnBW is carrying out a digital transformation process. SCALE is a scalable, unified processing platform for all non-commodity products. Based on a modern IT architecture, it gradually integrates all previous isolated solutions from initial contact to billing into a continuous process. BETTY + BETTY gives this digital process a face. With the help of a clear identity and an overarching story, the transformation process is supported and facilitates the necessary adaptation process for employees.

BRIDGING IT is active in the field of IT consulting. With a total of seven locations in Germany and almost 600 employees, they work mainly for large corporations and accompany them on the path of DIGITAL transformation. BETTY + BETTY supports BRIDGING IT in the area of employer branding in an agile process. Ever if required, we support various internal processes or take over entire topics on a project basis. So far, the employer profile has been analyzed on several levels and the communication with existing and potential employees has been revised on the basis of the defined IDENTITY or enriched with new measures.

CRAFTING IT is a subsidiary of IT-Consultancy BRIDGING IT and is responsible for service, support and further development of IT systems. With a clear employer communication, the attractiveness of Magdeburg as a location should be credibly communicated and the profile towards the surrounding competition should be increased. BETTY + BETTY has analysed the status quo and, on the basis of a comprehensive STORY, is focusing on the individual advantages of work organisation at CRAFTING IT over existing and new employees.

WMF created their digital platform CoffeeConnect as an innovative solution to collect, analyze and process smart data on the WMF coffee machines. The machines can be connected and customers can receive information to optimize their sales and technical performance. The digital platform mainly caters to the needs of the target personas of facility managers and food chain managers in charge of monitoring the coffee machines and providing data on consumer behavior. MING Labs got on board to develop the front end of the platform.